Enhancing Excellence: The Brickmakers Quality Charter sets the standard for manufacturers

In the vast landscape of the construction industry, where quality and ethical standards are paramount, we need to continue to bring clarity and assurance from brick manufacturers and the entire supply chain. The Brickmakers Quality Charter, spearheaded by the Brick Development Association (BDA), has quickly become a beacon of trust, highlighting responsible sourcing and manufacturing practices. Wienerberger has, once again, secured a three-star rating (the highest possible accreditation) reflecting our continued commitment to quality and standards.

In this blog, we delve into the importance of the Brickmakers Quality Charter and why obtaining accreditation signals the way forward for manufacturers.

In a world where consumers are increasingly conscious of the origin and manufacturing processes behind the products they use, the Brickmakers Quality Charter takes centre stage as a symbol of excellence. By adhering to the charter's rigorous criteria, manufacturers demonstrate their commitment to raising the industry standard and providing customers with the highest-quality bricks. This accreditation not only instils confidence in consumers but also sets a precedent for competitors to follow suit.

Beyond quality, the Brickmakers Quality Charter places a strong emphasis on ethical manufacturing practices. By addressing critical assessment points, such as responsible sourcing systems, health & safety management and anti-modern slavery policies, the charter ensures that manufacturers operate ethically and with integrity. Accreditation under the charter showcases a manufacturer's dedication to supporting fair labour practices, environmentally sustainable processes and social responsibility.

In an increasingly crowded market, obtaining accreditation from the Brickmakers Quality Charter gives customers peace of mind when it comes to their brick purchasing decisions. The three-star rating, the highest level of accreditation, represents a seal of distinction and excellence. Manufacturers can leverage this recognition in their marketing efforts, showcasing their commitment to quality and ethical practices. The charter becomes a powerful differentiating factor, attracting customers who prioritise responsible sourcing and manufacturing, and setting manufacturers apart from their competitors.

The Brickmakers Quality Charter is not only beneficial for manufacturers but also crucial for the entire construction supply chain. With the surge in imported bricks lacking vital information about their origin and quality, the Charter acts as a reliable stamp of assurance. It assures construction professionals that bricks meeting the highest standards and performance expectations are being used. By promoting transparency and accountability, the Charter ensures confidence throughout the supply chain, minimising risks and reinforcing the industry's reputation for excellence.

Commenting on the achievement, Krystof Stastny, Head of Category Management, said “We are incredibly proud to have renewed our accreditation. It represents our continued unwavering dedication, hard work, and commitment to excellence. This recognition is a testament to the passion and expertise of our team, who consistently go above and beyond to deliver outstanding results. We are honoured to be acknowledged for our accomplishments and will continue to strive for even greater heights in the future.” 

The Brickmakers Quality Charter continues to be a positive move within the brick manufacturing industry. With its stringent criteria, the charter reshapes the landscape by placing quality and ethical practices at the forefront. Manufacturers that obtain accreditation gain a competitive edge while contributing to an industry-wide commitment to responsible sourcing and manufacturing. As the charter becomes more widely recognised, customers and construction professionals can rely on it as a signifier of excellence and trust. The Brickmakers Quality Charter paves the way for a brighter, more sustainable future, where quality and ethics are synonymous with every brick used in construction projects.

This article was updated April 2024.