To mark the launch of our all-new solar offering, we’ve been doing a bit of digging to make sure we fully understand people’s knowledge and perceptions of solar technology. Richard Bishop, our Category Marketing Manager for Roof, expands on the findings.
Solar panels – the public know what they are, but just how much do you really know about them? Surprisingly little, according to research1 we’ve commissioned. To mark the launch of our new range of solar solutions, we’ve examined your thoughts and have unveiled our new Solar Made Simple microsite - aimed at educating people on the positives by releasing our new panel offering this week.
Our launch comes at a good time for solar power, with it providing almost a quarter of the country's electricity in June, generating enough energy to power the equivalent of 3.8 million homes2. Despite hitting this record high, general knowledge of the technology is relatively lacking, meaning there is even further potential for growth.
Our research reveals that the majority of people (92%) were unaware of where to look for information about solar panels, while preconceptions and myths on the technology are rife, which combine to result in widespread confusion about the benefits. One in five people are under the impression that planning permission is required prior to installing panels, while a similar number of people believe that panels are only effective when a home’s garden is south facing. This confusion is one that we are looking to address in the launch of our dedicated ‘Solar Made Simple’ site, which can be viewed at www.solar-made-simple.co.uk.