The aim of the redevelopment was to make Altrincham the definitive ‘modern market town’ and to secure the market, and its surroundings, in the heart of the community. Before its redevelopment, the public’s perception of the space was broadly negative as the area was tired, worn and lacking in appeal. Creating an attractive urban landscaped environment has increased footfall, which in turn has encouraged investment and opportunity for local businesses. Now complete, the redeveloped area consists of a series of both permanent and occasional tenancies for traders and producers,, whilst also forming a pivotal link between the high street retail space and the main market building.
David Butler, Marketing Manager at Hardscape, commented: “When we were approached by Planit-ie and Stockley to provide pavers for this project we knew there would be several considerations beyond the look and feel of the materials. Fortunately we knew that by working with Wienerberger we could find the correct pavers to meet the client’s requirements. Due to the predicted high levels of pedestrian and vehicular traffic we knew the project would require blue clay pavers, as they are inherently hardwearing and durable. With this in mind, plus the requirements of a product that would link the landscape with the local architecture, it became increasingly obvious that Auraton Dutch and Baggeridge Vintage Tumbled clay pavers would best serve the project.”
Beyond the demands to increase footfall and the broader commercial requirements of the redevelopment, the design had to be in keeping with surrounding conservation areas, many of which date from the closing years of the 19th century. The selected pavers worked well with the Victorian red brick surroundings due to their myriad of colours and textures. By using high quality clay pavers with a worn patina the renovated area links to the broader landscape, whilst also benefiting from the hardwearing nature of clay.
Joanne Roberts, Category Marketing Manger for Penter, commented: “The Altrincham Central Way project has presented some obstacles to overcome, as the area is rich in heritage and traditional architecture, and it’s been great to see pavers used so imaginatively to ensure the redeveloped area works within the local vernacular.”