We use web beacons, also called page tags, to analyse the effectiveness of our website or our communications. For example, our newsletters and HTML emails may contain a web beacon that determines if the email or the links transmitted by email have been opened. Such information helps us to improve our email service and to adjust our contents to user needs. Deletion of the email also deletes the web beacon. Our regular text emails do not contain web beacons.
2.6. Web analysis
For the purposes of continuous functional optimisation and improving user experience, some of our online services use the web analysis services and social plugins listed below. The data used for this purpose are exclusively non-personal.
Google Analytics: Google Analytics of Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, uses so-called cookies, i.e. text files stored on your computer for an analysis of your usage of our online services. As a rule, the data about your user behavior gathered by the cookie are transmitted to a Google server in the USA and stored there. In case of activation of IP anonymisation in the online services, Google will truncate your IP address in Member States of the European Union and the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of the online services, Google will use the information to evaluate your usage of the online services, to compile reports on these activities, and to provide other services for the website operator relating to the usage of online services and Internet activity. The IP address transmitted by your browser within the framework of Google Analytics will not be associated with any other data held by Google. You can prevent the storage of cookies by selecting the appropriate setting on your browser. However, in this case you will not be able to make full use of all the functions of our online services. Moreover, you can prevent the collection of data generated by cookies and their use by Google by downloading and installing the browser plugin available at (https://tools.google.com/dlpage/gaoptout?hl=en
www.google.com/analytics/terms/gb.html or https://www.google.com/policies/
Facebook Plugins (“Share button”): You can recognise Plugins of Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA by the Facebook logo or the “share button”. For an overview of Facebook plugins, please click here: http://developers.facebook.com/docs/plugins/
Hotjar: For an improved user experience, some of our online services use Hotjar software (http://www.hotjar.com, 3 Lyons Range, 20 Bisassa Street, Sliema SLM 1640, Malta, Europe). Hotjar enables us to measure and evaluate user activities (mouse movements, clicks, scroll height). For this purpose, Hotjar places cookies on the user’s device and can store user data, e.g. browser information, operating system, time spent on the website, etc. For details about data processing by Hotjar, please refer to www.hotjar.com/privacy.