Make Pavers The Mane Attraction On Your Next Project

It’s safe to say that 2020 was a transformative year for Britain. Faced with an unprecedented global health crisis, the nation was forced to adapt to new ways of living and adopt new hobbies and interests, which comply with COVID-19 regulations. Within this transition, many of us have reconnected with nature and are now spending more time outdoors. In fact, data from July shows that almost half the population now spends more time outside than before the pandemic.

Regeneration of Urban Areas

Particularly within urban areas, the importance of these accessible outdoor environments has been truly reaffirmed, which could lead to an uptick in renovation jobs of public green spaces. In fact, we’re already seeing important developments start to break ground, such as Mayfield Park in Manchester. The 6.5 acre site, located behind Piccadilly station will be the city’s first new park in nearly 100 years.

Clay is the perfect solution when considering the creation, or regeneration of public green spaces like this, as it lends itself to many different settings. To showcase just what’s possible with this amazing paving material, we’ve recently launched a new campaign, which highlights the unique properties of clay paving solutions. Our new Lion campaign is designed to inspire architects and specifiers into using decorative pavers in more exciting and interesting ways. At the centrepiece of this effort is a stunning clay paver collage of a lion, which we recently commissioned.

Benefits of Clay

Unlike many hardscaping materials, clay pavers have colourstay properties. As a result, this material will not fade over time and requires minimal maintenance. In fact, the rich colour of our outdoor pavers can last a lifetime and isn’t affected by exposure to atmospheric conditions and UV rays from the sun. Thanks to this durability, clay paving solutions are able to deliver an incredibly long design life and as such, offer great value to those who choose to have them installed. Clay paving solutions are also easy to install, with step-by-step guidance provided on our website.

What’s more, ambitious clay paving projects, such as the Wienerberger Lion highlight just what’s possible with the material. This beautifully crafted paving design can serve as a basis of inspiration for landscaping professionals wanting to deliver exceptional design aesthetics for their customers in 2021. 

Wienerberger offers an unrivalled clay paver portfolio, which includes a great breadth and range of colours and textures, with everything from traditional autumnal tones to blacks, blues and even contemporary greys. The variety in our paving collection allows architects to experiment with different combinations of pavers in multiple colours and textures to create the perfect custom “blend” for a truly unique project. For example, mixing charcoal pavers with light grey pavers in a striking herringbone laying pattern can add depth and interest to a paving scheme.

CPD Programme

Our paving team also works hard to help our customers with support on blending, laying patterns, permeable pavers and technical advice. To further support our Lion campaign, we have also recently launched a new CPD programme, which highlights how architects and specifiers can use clay paving solutions to achieve outstanding aesthetics on projects, whilst also providing reliable and long-term performance.  

As the nation once again recognises the importance of outdoor spaces, and with increased governmental pressure on Britons to travel away from public transport and via foot, or bike instead, there’s never been a better time to brush up on your knowledge of this under-appreciated hard landscaping material.

So, if you’re looking for a hard landscaping material that will stand out from the crowd then why not consider clay paving solutions? With our wide range of products, you’ll be able to deliver a beautiful paving scheme to fit within your budget. To find out more, register yourself onto our new clay paver CPD, which is available online now.