As a major landmark that has been associated with the UK’s capital for hundreds of years, The Tower of London, and its surrounding architecture, has long been celebrated for its pioneering look and feel. With billions of pounds invested in the capital throughout 2016, the development of One Tower Bridge, a brand new luxury development including 400 apartments and 80,000 sq. ft of retail, leisure and cultural space, stood out from the crowd.
Through the integration of pioneering materials, the build was designed to strike a balance between contemporary design and historic style. The product behind the concept was Wienerberger’s Smeed Dean London Stock brick – chosen for the project to complement the architectural character of traditional brickwork that has been used throughout the capital, including on prestigious London landmarks such as Buckingham Palace and the Tower of London for close to two centuries. The brick is composed of a truly unique combination of materials; local chalk, brick earth, town ash and clinker preserved from the fire grates of Victorian London – giving it its celebrated look and finish.